LAST MODIFIED: AUGUST 25, 2020
THANK YOU FOR USING LIGHTFEED.NET
INFORMATION COLLECTION AND USE
When you use the Services, you provide information to us. Lightfeed collects two types of information: (1) information that you provide to us that lets us know who you are (“Personally Identifiable Information”) and (2) information that does not by itself identify a specific individual (“Non-personally Identifiable Information”).
PERSONALLY IDENTIFIABLE INFORMATION
The term “personal data” refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. We are committed to protecting your privacy on the internet. We will treat any information that we receive from you with care and recognize the need for appropriate action to manage and protect any information that you share with us.
This policy does not apply to the practices of third parties that Lightfeed does not own or control, or to individuals that Lightfeed does not employ or manage.
NON-PERSONALLY IDENTIFIABLE INFORMATION
We automatically receive and collect Non-personally Identifiable Information on our server logs from your browser, including your IP address, the Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, browser type, browser language, date and time of your query, Lightfeed cookie information, and the pages you request. This information is compiled and analyzed on both a personal and an aggregated basis. We may use third-party analytics services to collect, monitor and analyze the information collected as described above.
USE OF INFORMATION
We will use Non-personally Identifiable Information to diagnose problems with our servers and software, to administer the Services, and to gather demographic information. Our third-party advertising networks and servers will also provide us reports that will tell us how many ads were presented and clicked upon on Lightfeed in a manner that does not identify personally any individual.
We may also use “pixel tags,” which are small graphic files that allow us to monitor the use of the Services. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer. We may use pixel tags, either provided by us or by our third party advertisers and ad networks, to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you.
We also may allow certain analytic services and providers of applications used on the Services (e.g. sharing buttons) to collect Non-Personally Identifiable information by placing cookies on the Services that will track certain performance of our Services, such as, web traffic, click-throughs, etc., in order to assist us and our service providers in better understanding the interests of our users and to better serve those interests
We may use other companies under agreements with us to serve advertisements when you visit and use the Services. These companies may collect and use [Non-Personally Identifiable Information] (e.g., clickstream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Services and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie, a third party web beacon and/or pixel tags to collect this information. To learn more about this behavioral advertising practice in general and the options that you have, including your option or to opt-out of this type of advertising, you can visit www.networkadvertising.org. These cookies, web beacons and pixel tags do not collect any personal information from your computer, such as your email address. Other companies’ use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Lightfeed’s cookies.
TARGETED ADVERTISING BY LIGHTFEED.NET
In order to serve offers and advertisements that may be interesting to our users, we may display targeted advertisements on the Services based on Personally Identifiable Information provided by our users, including zip code and profile. We do not provide this Personally Identifiable Information to our advertisers when you interact with such an advertisement. However, please note that the advertisers (including ad serving companies) may determine based on their own analysis that a user who interacts with an advertisement targeted by Lightfeed may fit into a certain demographic category; for example, an advertiser may determine that men ages 25-34 are interacting with a certain advertisement on Lightfeed from a particular geographic area. You acknowledge that any information collected by such advertisers or advertising networks – and any options that you have with the use of such information – would be handled in accordance with the disclosures provided above in the “Advertising” section.
INFORMATION SHARING AND DISCLOSURE
Lightfeed does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
We provide the information to trusted partners who work on behalf of or with Lightfeed under confidentiality agreements. These trusted partners include companies with which Lightfeed may operate co-branded websites or web-pages to expand their services using Lightfeed’s Services. These trusted partners may use your personal information to provide services to you on our behalf, evaluate the effectiveness of the services, and to help Lightfeed communicate with you about offers from Lightfeed and our marketing partners. However, these companies do not have any independent right to share this information. We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
The sites displayed as search results or linked to by the Services are developed by people over whom Lightfeed exercises no control. These other sites may place their own cookies on your computer, collect data or solicit personal information. Lightfeed may present links in a format that enables us to understand whether they have been followed. We use this information to understand and improve the quality of Lightfeed’s search technology. For instance, this data helps us determine how often users are satisfied with the first result of a query and how often they proceed to later results.
CONFIDENTIALITY AND SECURITY
We limit access to personal information about you to our employees and agents who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. Your information is stored on our servers located in the United States. We treat data as an asset that must be protected and use many tools (encryption, passwords, physical security, etc.) to protect your personal information against unauthorized access and disclosure. However, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private. Because email and instant messaging are not recognized as secure communications, we request that you not send private information to us by email or instant messaging services.